Golden State Warriors Advertisement Specs

PRINT (Jump to: Radio | Internet | LED | StadiumVision | Centerhung)

Acceptable file formats for Print Advertisements:

  • Adobe Acrobat (.PDF)
  • Adobe Illustrator (.AI or .EPS)
  • Adobe Photoshop (.PSD or .EPS or .JPEG)
  • NO QUARKXPRESS (.QX) or INDESIGN (.INDD) FILES
  • ALL fonts MUST be rasterized or outlined
  • ALL files MUST be high-resolution (minimum 300 dpi.)

Pocket Schedules (Closed for the 2013-14 Season) (Example)

  • LAUNCH DATE: August (Season Ticket Holder Mailing) + September (Season Launch)
  • DIGITAL ART FILES ONLY
  • Process:4-color offset
  • Document Size: 2.5625 in. x 3.625 in.
  • Actual Trim Size (0.125 in bleeds): 2.3125 in. x 3.375 in.

GameDay (FULL PAGE) (Closed for the 2013-14 Season) (Example)

  • LAUNCH DATE: Opening Night
  • DIGITAL ART FILES ONLY
  • Process:4-color offset
  • Trim size: 8.375" x 10.875"
  • Bleed area: 8.625" x 11.125"
  • Live area should be set approximately 1/4" safely from trim on all sides: 7.875" x 10.375"

Digital Tip-Off (DEADLINE - Three (3) business days prior to tip-off of game) (Example)

  • LAUNCH DATE: Preseason Game #1
  • DIGITAL ART FILES ONLY
  • FULL COLOR ARTWORK
  • Process: Digital
  • Ad Size: 5.75"w x 8.75"h (.125" bleeds all around).
  • Actual trim size 5.5"w x 8.5"h

Ticketbacks (Closed for 2013-14 season) (Example)

  • Artword needs to be BLACK AND WHITE
  • High resolution vector (.AI or .EPS) artwork
  • POS - Available partner area on back at 1.3"W x 0.65"H
  • SEASON - Available partner area on back at 2.75"W x 1.25"H

Tip-Off Scorecard (DEADLINE - Three (3) business days prior to game) (Example)

  • LAUNCH DATE: Preseason Game #1
  • Kingsford Capital (logo) on the top right: 2.4" x .75"
  • NBATickets.com ad on the bottom right: 2.2" x .43"
  • Providence Foundation ad on the bottom left: 5.125" x 1.385"
  • Oracle ad on the bottom right: 5.125" x 1.385"

Yearbook FULL PAGE (DEADLINE - Thursday, November 7) (Example)

  • LAUNCH DATE: End Of December 2013
  • DIGITAL ART FILES ONLY
  • Process: 4-color offset
  • Trim Size: 8.375" x 10.875"
  • Bleed Size: 8.625" x 11.125"
  • Live Area should be set approximately 1/4" safely from trim on all sides: 7.875" x 10.375"

RADIO (Jump to: Print | Internet | LED | StadiumVision | Centerhung)

DEADLINE:

When changing commercial spots during the season, please allow at least three (3) business days prior to game. An additional five (5) business days needs to be given if the commercial spot is to be produced by the Warriors. Please allow for earlier arrival dates before a holiday. This includes MP3, traffic instructions and tapes.

(:30) second commercial / (:60) second commercial

  • Game Broadcast
  • Weekly Roundtable

Please send commercial & traffic instructions to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

Billboard/Feature (Billboard Example | Feature Example 1 | Feature Example 2 | Feature Example 3):

Please send :05 or :10 copy to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

INTERNET (Jump to: Print | Radio | LED | StadiumVision | Centerhung)

DEADLINE - Please allow at least five (5) business days for NBA approval on all internet assets

With the update of all NBA team websites to responsive web design, please submit all the banner sizes so we can ensure your ads are seen across all platforms (desktop, tablet and mobile).

Ad Banner Sizes

  • 728x90 (desktop, tablet)
  • 300x250 (desktop, tablet)
  • 240x90 (desktop, tablet, mobile)
  • 175x25 (desktop, tablet, mobile)
  • 86x16 (desktop, tablet, mobile)
  • 50x24 (desktop, tablet, mobile)
  • 468x60 (tablet)
  • 300x50 or 320x50 (mobile)
  • 300x60 (desktop, tablet, mobile) – Only needed if pre-roll is submitted

General Advertising Secifications

  • 768x432 (pre-roll)
  • One click thru URL must be provided for all units
  • Select third party ad tags and vendors are accepted
  • MAX FILE SIZE: 40K (100K for progressive download)
  • FILE FORMAT: SWF, JPG and GIF (additional details below)

Flash Ad Requirements:

  • Versions up through Flash 8
  • Click Tracking: The author of the Flash source file (.FLA) has to assign a clickTag variable using a getURL button action. Make sure you have selected "_blank" for a target so it opens in a new window.
  • Acceptable button action code:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }

    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }

    Where buttonClip is the object in the swf being clicked.

  • Backup gifs are required for all .swf files
  • Flash-based units should not exceed 18 frames per second
  • Audio Policy: No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

LED (Jump to: Print | Radio | Internet | StadiumVision | Centerhung)

DEADLINE:

If content created by partner - Five (5) business days prior to tipoff of next game

If content to be created by Warriors – Ten (10) business days prior to tipoff of next game

Type (Example 1 | Example 2)

  • Daktronics / KeyFrame

Pitch

  • None

Dimensions

  • Press Table 1488w x 96h pixels
  • 360 LED Board 14448w x 40h pixels
  • Center-Hung top halo LED 1472w x 32h pixels
  • Center-Hung bottom halo LED 768w x 32h pixels

Safety Area

There is no safety area on our Center-Hung Scoreboards top halo LED and Center-Hung bottom halo LED. The full amount of pixels may be used for these. The 360 LED Board has two (2) End Zone Scoreboards that measure 768 pixels long (a total of 1536 pixels). Concise messages on the 360 LED Board are most effective and the best use of space.

Compatible specs for the 360 LED Board:

  • Sidelines: 2773 x 40
  • Corners: 1332 x 40
  • Endzones: 1787 x 40

File Type

  • The animations should arrive in an uncompressed .MOV (quicktime) format.
  • Any artwork (logos/vector art) AI. Or .EPS Illustrator Files
  • Any Images high Rez. PSD or 300 DPI Tiff's or JPEG's
  • The font packages sent as .ttf files (true type files)

FTP Instructions

  • Please contact your account manager for FTP instructions

STADIUMVISION (Jump to: Print | Radio | Internet | LED | Centerhung)

DEADLINE:

If content created by partner - Five (5) business days prior to tipoff of next game

If content to be created by Warriors – Ten (10) business days prior to tipoff of next game

Please send content to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

Full Screen Advertisement (Video) (Example)

  • Codec: H.264
  • Output Format: .MP4
  • Resolution: 1920 x 1080
  • Aspect Ratio: Widescreen (Square Pixels)
  • Field Order: Progressive
  • Bitrate: 12Mbps
  • Bitrate Encoding: CBR (Constant Bitrate)
  • Profile: Main
  • NOTE: Each spot must be 15 seconds in length with no audio. Filesize cannot exceed 2GB

Vertical Full Screen Advertisement (Video)

  • Codec: H.264
  • Output Format: .MP4
  • Resolution: 1080 x 1920
  • Aspect Ratio: Widescreen (Square Pixels)
  • Field Order: Progressive
  • Bitrate: 12Mbps
  • Bitrate Encoding: CBR (Constant Bitrate)
  • Profile: Main
  • NOTE: Each spot must be 15 seconds in length with no audio. Filesize cannot exceed 2GB

L-Wrapper Advertisement (Example 1 | Example 2 | Example 3 | Example 4)

  • Pixel Dimension: 1920 x 1080
  • DPI: 72
  • Format: PNG
  • Non-Interlaced/Progressive

Video Wall Advertisement (Video) (Example)

  • Codec: H.264
  • Output Format: .MP4
  • Resolution: 960 x 1080
  • Aspect Ratio: Widescreen (Square Pixels)
  • Field Order: Progressive
  • Bitrate: 12Mbps
  • Bitrate Encoding: CBR (Constant Bitrate)
  • Profile: Main
  • NOTE: Each spot must be 15 seconds in length with no audio. Filesize cannot exceed 2GB

CENTERHUNG (Jump to: Print | Radio | Internet | LED | StadiumVision)

DEADLINE:

Please allow at least ten (10) business days prior to game.

Please send content to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

Four (4) 6MM LED Indoor Video Displays - Centerhung

  • 720p 30 or 60fps square pixels
  • Delivery should be 16x9
  • All titles and graphics MUST fall within 4:3 title safety (clipping will occur on left and right)
  • Physical Media: XDcam
  • Digital Delivery: Quicktime

Four (4) 6MM LED Corner Indoor Displays – Centerhung (Slivers)

  • Actual Display Pixel Dimensions: 108(w) x 768(h) Square Pixels Each
  • Creating Display Content Utilizing DMP-7000:
    • Create Content at 108(w) x 768(h) Square Pixels
    • RGB, 72 dpi Resolution
    • Static File Formats: BMP Uncompressed or JPG at High Quality
    • Animate File Formats: AVI Uncompressed, Square Pixel Aspect Ratio, 29.97 Frame/Sec