Hello China! Brooklyn Nets to Play Two Preseason Games in China vs. the Sacramento Kings
BROOKLYN (April 10, 2014) – The Brooklyn Nets will play two preseason games in China against the Sacramento Kings on Oct. 12 at the Mercedes-Benz Arena in Shanghai and Oct. 15 at the MasterCard Center in Beijing. The games are part of the NBA Global Games 2014, the NBA’s comprehensive international schedule that will include five preseason games in four countries this October.
This will be the Nets’ second trip to China, the first of which included two preseason games in Beijing and Guangzhou in 2010.
“It’s an honor for us to represent Brooklyn and the League in China,” said Brooklyn Nets Head Coach Jason Kidd. “The borough and the Nets have connections to fans all over the world and it’s a great opportunity to play on a major international stage in China.”
“Our games in China not only allow us to bring our brand to such an important global market, but from a business standpoint it gives us a chance to be in front of Chinese companies who have expressed an interest in the Nets and Brooklyn,” Brooklyn Nets and Barclays Center CEO Brett Yormark said. “We will be very active during our trip in seeking to create strategic partnerships by demonstrating the powerful benefits of growing their business through the Nets in the No. 1 media market in the United States.”
Since Mikhail Prokhorov’s majority purchase of the team in May 2010, the Brooklyn Nets have continued their commitment to extending their global brand. In addition to their games in China, the Nets have made three trips to London to play a preseason game in 2008, two regular season games against the Toronto Raptors in 2011, and a regular season game against the Atlanta Hawks in January 2014.
Globalization extends to the Nets dance team, the Brooklynettes, which has performed in nine different countries on four continents in the past two years, including at NBA Jam Live in Guangzhou, China in May 2012. The Brooklyn Nets Web site also has extended its international reach by making itself available in both Spanish and Russian.
Reinforcing the global appeal of the team, the Nets home borough of Brooklyn has become a melting pot with more than 150 nationalities represented. In addition, Barclays Bank PLC, the naming rights partner for Barclays Center, the team’s home arena, has its headquarters in London.
As with all Nets games, the games in China will be available to fans globally on television, through digital offerings, and social media.